2020 Social Media Trends to Expect
It’s about that time where all the social media analysts and bloggers are making their predictions about 2020. The year is changing and with that… so here are the social media trends! So, why not join the fun? Given the importance of social media in people’s regular lives, it is crucial to know the best ways to connect with your consumers in the new year.
There are some trends that will continue into 2020 like the popularity of video, AI, and certain social platforms, but there are some trends you really may not be expecting. This is why it is more important than ever to stay up to date on trends to execute an effective marketing strategy. Based on what we’ve seen in 2019 here are some predictions regarding popular social media trends in 2020!
Temporary Content will Increase in Popularity
What do I mean by temporary content? Snapchat and Instagram stories are perfect examples of this. People’s attention spans are short-lived, which has affected the way content is being created and consumed. This is why short-lived content like stories have become so popular. They are short, engaging, and an easy way to spend hours scrolling through everyone’s bite sized posts.
This social media trend is evident if we just take a look at the popularity of Instagram Stories’ active users, shown below.
According to Hootsuite, 64% of marketers either have incorporated stories into their marketing tactics or plan to. Are you one of these marketers?
Social Commerce will Expand
Social media is well on its way to becoming just as popular as business’ website to buy things on. Social platforms are making it easier to view products and then purchase said products without ever leaving the platform. New ad formats like carousel ads are showing up for businesses to showcase their products to their audience in a unique but engaging way.
These developments in social commerce will continue and result in a growing popularity of social commerce. Let’s take a look at some other social commerce developments that pertain to social media trends in 2020…
Messaging Apps Will Become More Important
Facebook predicts that by 2020, 80% of smartphone users will be using a mobile messaging app. How does this social media trend affect a business? Well, a big reason why messaging is going to be an important social media trend is due to customer service. Many local businesses are using messaging apps as their primary form of communication with their customers.
This opens the door for more derivatives of business messaging. Which can mean messaging apps becoming the center of mobile commerce, customer relationship management, and product discovery.
From shoppable posts on Instagram, to product launches on Facebook Live, there are so many ways this social environment is being used by the younger generation to evaluate products. As more people are considering purchases on social media, buying on these social platforms will probably become commonplace as well.
Because of this, chatbots may rise in popularity to help transition these potential consumers through the buyer’s journey. They can aid in any questions, process digital payments, provide automatic updates to a delivery status, etc. The novelty of chatbots will most likely be gone in 2020, but they will hopefully become helpful shopping companions.
Local Targeting Will Become More Prevalent
If you are a business that only makes money if people walk through your door, being able to effectively reach your local community can be just as important as the global community.
As more and more people turn to social media, they will be sharing more of their lived experiences. As a result, many people will be tagging their location when posting on social media. For marketers, geo-targeting is going to become more prevalent in future marketing campaigns to raise awareness and bring people through the door.
However, it goes deeper than just targeted ads. Instagram and other platforms already provide the option to search for posts from a particular location. If you add locations to your content, it will show up in search results and help people discover your business.
AI Will Rise to Power
Okay no, we aren’t going to have an iRobot situation on our hands in the coming year. However, Cédric Villani, dubbed the Lady Gaga of Mathematics, stated that “Artificial Intelligence will be everywhere, like electricity.” Villani put out a 150 page report that outlined a series of sectors to work on to secure a place for France as an AI leader: healthcare, security, transport and defense. It provides the information on how to prepare for the AI movement that has already started.
Companies like Google, and other big tech companies will further cultivate the reality of Artificial Intelligence. Like many advancements in technology, it is only a matter of time until it becomes commonplace.
“In the long run, we’re evolving in computing from a ‘mobile-first’ to an ‘AI-first’ world,” says Sundar Pichai, CEO of Google.
Gartner, a tech research and advisory firm, estimates that in 2020, 30% of all B2B companies will employ artificial intelligence to augment one of their sales processes.
From a high level, algorithms already influence so much of what we see on social media, what we listen to on Spotify, and the ads we get shown on every website. From chatbots to predictive AI functions, AI will allow marketers to have time to focus less on tedious tasks so they can increase their focus and impact elsewhere.
Analyst Simon Kemp says many marketers treat algorithms like a mysterious ‘black box.’ When in fact, they are more predictable than the irrational behavior of human consumers. He said “treat algorithms like another audience, and many fears will dissipate.”
The Rise of Social Media Communities
Social media communities are essentially social groups created by brands to connect their customers with one another. This provides good networking opportunities, conversation, and furthers brand loyalty. Social Media groups are not necessarily a new thing but they are definitely seeing an increase in popularity.
Facebook groups are great examples of social media communities. Brands can leverage these groups for customer feedback, showcasing new products, and further interaction with their audience. Gaining these customer insights are very valuable to the success of a company, and it all is from these social communities.
This one Facebook group titled “Women Who Travel” was created by Conde Nast Traveler, with the purpose to provide a place for women to discuss various topics of travel.
Be on the lookout for more forms of social media communities and start thinking about how your business can take advantage of this social media trend to interact with your customers in a meaningful way.
Emerging Markets innovate with Mobile
As we progress through the 21st century, people are being born into the world of technology. These future generations are gong to change the very landscape of technology and what we know the internet to be. In fact Gen Z has officially overtaken Gen Xers as the most populous generation in the workforce, reports Facebook. By 2020 they will make up half of the global workforce.
Additionally, Facebook predicts that by 2020 more people will have mobile phones than running water or electricity at their homes. For many of these users, mobile phones will be the only way that they are connected online.
Many markets are developing and will continue to develop a mobile-centric universe. They have skipped past landlines and computers. Facebook said “Among people surveyed who are connected in Kenya, Nigeria and South Africa, fully 40 percent say they’ve been able to generate additional income from being online.”
The global aspect of the internet will continue to spread out to locations and thus develop more emerging markets the world has yet to see. Of course, this will influence the social media we use, as things become more eCommerce driven.
Let me leave you with this quote from Kemp: “keyboards will be replaced by voice commands and cameras. Visual content will dominate social and messaging, and new technologies will offer richer digital experiences for people everywhere. To keep up, brands need to rethink their strategies, build new capabilities, and quickly adapt.”
I know this is a lot to take in. It can seem difficult to keep up with all the social media trends that seem to change by the week. However, if you are reading this you are one step ahead of everyone else! Now you know what to expect for the new year. With all of these trends developing, there is so much opportunity out there for your business to thrive in our digital ecosystem.