5 Offline Ways to Attract More Local Customers
Having a physical space for your business is great, but it’s meant to be filled! If you can’t attract local customers to come inside, then what’s the point of having such an awesome space? When you implement these 5 creative foot traffic hacks, you will build a loyal customer base in no time! Let’s take a look…
Attend Local Events
If people are not showing up at your store, go to where they are! If you’re able to set up a booth or stand at a local event you should do it. Get your business out there and in front of the people you want to attract. Whether it is a college event, a fundraiser, etc. It will be a great way to build local brand recognition.
Sponsor an Event
There are probably some awesome local events in which you can be a part. For example, sports teams often look for sponsors and will put your logo on their shirt, which will be worn for a long time to come. Look at your local television stations, newspapers, and websites to see what local events are happening in your town.
Host a Seminar or workshop
If you know your business can provide knowledge to the community, offer a seminar or workshop! It can be a great way for you to show your community that you care and know exactly what you’re doing. This will give your business authority while simultaneously fostering relationships with potential customers and local businesses!
Always Have Business Card Ready
Be prepared! You never know when an opportunity will strike and you’ll need your business card. It could be in a grocery store, while walking your dog, or at that local event we were just talking about. You won’t have to worry about missed opportunities if a business card is always within reach.
Pro-Tip: Make your business card stand out from the rest! Change the material from the typical bendy, cheap-feeling, business cards. Think outside of the box and really show your customers from the beginning that you are unique and professional.
Direct Mail Marketing
This may seem archaic to some, but that is why it is so effective. Nobody is doing it anymore! Use this to your advantage.
So much of marketing has turned to social media and online marketing. Why set up an ad campaign and cross your fingers hoping it gets in front of someone who will pay attention? Go directly to the source. Direct mailing has seen great numbers when compared to online marketing.
Overall, the Direct Marketing Association found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. With numbers like that – it is a no brainer! By directly mailing something to people it shows that your business put the extra effort in to reach them, that you truly care about them, and that you are right in the area!
Build Great Relationships with Current Customers
Just like viral videos – businesses become popular when people constantly talk about them. It is the same with your restaurant. Word of mouth can impact your business significantly. In a Neilson poll, about 83% of people trust recommendations from their friends and family. Relationships are everything to your business. Your customers want to feel valued, heard, and connected.
If you can tap into this form of marketing, your business will flourish with new and recurring local customers. Also, people are more inclined to share bad experiences than great experiences. So, be sure to put your best foot forward and give your customers a positive experience that they can share with their friends and family.
Pro Tip: Create rewards programs to encourage customers to come back and interact with your business. There’s something in it for everyone!
They say you shouldn’t judge a book by it’s cover. Well, I’m sorry to break it to you folks but when it comes to your business, the way your storefront looks is important! No one wants to walk into a messy, old, or disorganized store. Here are some ways you can update your look:
Make a great window display – The window display is your customers’ invitation to come inside. It’s meant to pique your customers’ curiosity and encourage impulse sales.
Create a Memorable Sign – Maybe you need to update your logo. Maybe you need to re-paint or re-print an already existing sign that you have. Whatever it is, make sure your sign is presentable, attractive, and aligns with your brand in order to draw in customers
Landscape – Landscaping is like giving your store a nice haircut. It makes your store seem more professional, more welcoming, and more put-together.
Even though your business may be the best business in the world, it does not matter if you can not get people through the door.
Look at Others
You are not alone! Think of all the businesses you interact with on a consistent basis.
Learn from others around you. How are they attracting you? Why do you like being a patron? What are they doing to keep your business?
Chances are – these businesses have been doing it for a while (and have read all of Inscribe’s helpful blogs on building your business) and have refined the way they do things. They’ve tried things out, failed, and succeeded. Think about brands that you support and take some time to analyze why you support them.
Check out our other blogs tailored specifically to help drive foot traffic to your local business. We show you how to do this through creative Instagram and Online tactics. What other ways have you found to attract local foot traffic? Let us know in the comments below!