5 Social Media Mistakes You Need to Stop NOW
This is a blog post that everyone needs to read. No matter what your preferred social media platform is, the information in this blog is for you. Yes folks, we are talking about the many social media mistakes that we all have made from time to time. No matter where you fall on your social media competence level, this is going to be a great reminder for all of us. So let’s begin.
Posting Just to Post
One major social media mistake is posting something just to post. Many of us have heard about the rate in which we should be posting to different platforms: Facebook at least 3 times a week, Twitter at least 10 times a day, etc. However, this frequency is for quality content. Nobody wants to see 10 posts a day with little to nothing usable or valuable.
When posting on social media you need to invest quality time and effort in making quality content that your followers to see.
But, keep in mind that if you post sporadically, your followers won’t know when to expect a post from you which could hurt your page’s engagement. To post effectively and consistently, think about how much you can realistically handle. Whatever you decide, be sure you can keep the posting schedule consistent.
Pro Tip: Plan your content ahead of time so you’re not having to stress or go off of little bursts of inspiration (or lack of.) Create a content calendar and ask yourself if you would stop scrolling to read what you are posting.
Not Diversifying Your Content
The next social media mistake is that your content is not diverse! Think of it like a television show. A season has multiple episodes. Of course, there are some episodes that become our favorites and we may come back to those once in a while. But, you enjoy the journey, learning more information about the characters, the backstory, and the twists and turns of the whole show. Don’t deliver too similar of a message throughout your posts.
When creating content, make sure you are developing content around new themes and categories. This way, if a piece of content does not resonate with one person on a particular day, there is always tomorrow coming with a new idea and tip. Because of this, you will be able to offer content for a wide variety of people, broaden your audience, and increase your social media following.
Your social media posts need to cater to your audience! The only way to do this is to test things, measure, learn, adjust, and repeat. Find what your audience responds to and deliver new content in a way that they like to digest it.
Pro-tip: Use different mediums to get messages across. Different themes and ideas may be more effective if a video was created around that idea. Or, if something is more statistic based, try an infographic. Or, if you’re just sharing a quick piece of information try a Instagram story or a Twitter update. This will help diversify your content creation.
Don’t Just Advertise
Please make sure your social media platforms are not just virtual billboards. Please. You will most likely be getting low interaction with these posts, and your following will slowly wither. Think back to our television analogy. Do you enjoy watching the commercials as much as the show? Probably not. This will stand true when it comes to social media.
People go on to social media to be entertained and informed. When it comes to your content, try to find a good balance of both. Ask you audience what they want to know. You should be consistently providing value before asking your audience for anything. Develop that relationship and nurture it so when you finally ask for something, they will respond well.
Pro-Tip: A good ratio to follow is 20% advertising and 80% quality content. Be transparent and show your real, raw, authentic self to them! People respond well to authenticity.
Measuring the Wrong KPIs
What is a KPI? This acronym stands for Key Performance Indicator. Many marketers fall victim to vanity metrics. That is, the number of fans they may have on a given social media platform, and if these numbers are positive, they are happy.
Although these metrics are important to consider, the real numbers we should pay attention to are how our business is growing. What impact does your social media efforts have on your business. Once you can leverage social media to affect that key metric, you will be on a great path!
Posting the Same Content on all Platforms
Not all platforms are created equal. Every social network has its own demographics, language, customs, type of preferred content, etc. It is important to seek the right information for each platform to use them to their fullest potential.
Provide different content for Facebook than you do Instagram. Give your followers a reason to follow you on all you social media profiles instead of just one. This will further broaden your reach and increase your overall follower count which will hopefully lead to sales.
Pro-Tip: In order to be effective you need to account for the differences in each social network. Make sure your image dimensions are correct, research the recommended text length per post, etc. This will all help your effectiveness on each platform.
A big social media mistake is not being authentic. It is easy to see other people find what has worked for them and try to make it work for us. Sure, there may be practical tactics that we can apply, but not everyone is a Gary Vaynerchuck. That’s okay! Be yourself.
As stated before, people respond well to authenticity. It creates trust, which is the foundation of any good relationship. Think about it, why are reviews so important? People want to feel like they can trust that the business or product they are looking into is reliable.
You will be exhausted trying to create content with a brand voice, theme, etc. that is so different than who you believe your business is at its core! Your audience likes you for YOU.
Pro-tip: If your content feels automated or out of touch, you will risk losing your audience. People want to feel a though they are interacting with a personable and real company. Any other feeling will be unsettling and people may distance themselves for your brand.
Now that you’re aware of these common social media mistakes, you can really bring your social media game to the next level! Be authentic and make sure your content is worth paying attention to. Your audience and business will thank you.
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