Creating Content for your Business on Twitter
Having to come up with new Twitter content everyday while running a business can cause your mental capacity to run thin. The secret to long-term social success is developing strategies to engage your audience and keeping them coming back for more. Luckily, we have a ton of strategies and tips in this guide to successfully connect with your audience for the long haul.
Before you Create Content
Find your voice
Regardless of the platform, establishing a well-defined tone for your brand is incredibly important before you start creating content. Your tone of voice will inspire how your messages and content is delivered. Twitter says:
Your brand voice should:
- Be fresh and original
- Convey your brand’s message
- Reflect your core values
- Resonate with your audience in a personal way.
A great example of a company with strong brand voice is Netflix.
FOR THE LOVE OF STEVE, DUH! So hold tight baby darts — season 3 is officially happening.
— Netflix US (@netflix) December 1, 2017
8 Mile, the heartwarming tale of a nauseous young man who cures his sweaty palms through the power of mom’s spaghetti, is now streaming.
— Netflix US (@netflix) December 2, 2017
Netflix’s humor is witty, snarky, and a little dry. Their brand voice fits with the main audience they serve. Be sure to figure out what tone fits your brand before moving forward with creating Twitter content.
Create a Content Calendar
Unfortunately, when you post sporadically your audience won’t exactly know when to expect your next post and that can heavily affect your social media engagement. That is why determining when you will post is so important.
However, before you can decide on your posting frequency, realistically think about how much you can handle. Consistency is key if you want to accurately track patterns. It’s time to plan. It is recommended to plan a month ahead so you can keep content relevant.
Pro Tip: Creating a shared document where content is constantly being added, edited, and adjusted is key. A content calendar can help you be prepared for upcoming events, keep track of what worked, and ensure that you have content planned in advance.
Join Twitter Chats
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests. For example, bloggers can connect using #Blogchat hashtag.
Twitter chats is one of the best ways to grow not only general followers, but the right followers. If you don’t find a chat that works for you, then create your own. If you do this, make sure to promote it for maximum exposure.
— Buffer (@buffer) November 8, 2017
Pro Tip: The key to success with Twitter chats is to actively reply, follow, and keep the conversation going.
Although it is great to plan ahead, don’t be afraid to post some things on the spot. It’s extra content! Also, if you are thinking of something right then and there, it is probably super relevant. Try to capitalize on trending topics, timely world events, or whatever else that may be on your mind.
Diversify the type of posts that you release. Your Twitter content should be a healthy mix of @replies, organic tweets and Twitter Ads.
Mix it Up
Experiment with different types of content, and find a balance that works with your audience as well as your schedule. If possible, try to have a mix of organic content and paid content. Strong paid campaigns can influence organic reach and vice versa.
7 tips for creating engaging content every day
So far, you’ve been equipped with some great information that you can implement even before your very first tweet. But what specifically are you supposed to post? Let’s dive in.
Create Short Form content from Long Term content
Repurposing content is a great way to create fresh quality content out of older pieces you’ve done. Think if there is any long form piece of content that you can then turn into a mini series.
— Deloitte (@Deloitte) April 13, 2017
For example, if you have a podcast then you can take a few helpful quotes from there and use them as tweets. You could also share insightful analytics from blog posts or infographic.
Use Twitter polls and ask questions
Encourage your audience to share their thoughts and opinions on a certain topic. This will without a doubt improve engagement. Ask your audience about interesting and timely topics. Twitter suggests to “Ask questions to tap into the collective curiosity of people interested in your space. Share the results with your audience or Retweet the most interesting answers.”
Q: Do you listen to podcasts (on any topic)?
— Rand Fishkin (@randfish) May 10, 2017
Include Visual Assets in your Feed
Tweets with images receive three times more engagement and 150% more retweets than tweets without images. No matter the audience, people are drawn to visual content. Include images, video, and GIFs in your tweets to encourage more engagement.
— Huckberry (@Huckberry) February 23, 2017
Develop a Themed Content Series
Think of a Twitter content series that you could do. One series you may have seen people do is “Throwback Thursday.” Whatever series you choose, the purpose is to link multiple tweets around a common theme:
- Highlighting your customers
- Sharing surprising facts about your industry
- Profiling leaders in your space
- Introducing employees
- Providing quick how-to tips in your space
- Showcasing moments in the history in your industry or related to your products or services
Don’t Ignore Hashtags
Hashtags link together all related content, which makes it much easier to track content around a specific topic. Whether your tweeting about a specific event, or a themed series, develop a hashtag that will be used for each one. That way it will be easy to find all the tweets regarding this subject in one place. Just by clicking, people can find out more regarding a specific branded project .
— Disney Music (@DisneyMusic) May 10, 2017
Disney’s #DreamBigPrincess helps bring together fans around a specific empowering theme. What are some ideas that work for you?
Curate Compelling Content
You can know all the tricks in the book but if your content is not compelling you will see little to no engagement. Always remember that you are not alone and there are tons of people like you trying to find their voice in the Twitterverse. Take the general ideas that you may like from others, and try to apply that to your own creative strategy, brand, and Twitter content.
Pro Tip: Share other people’s content to your followers! Good content is good content, and your audience will appreciate you providing that to them.