Facebook Live: Business Survival Guide
Let’s start out with some numbers. Since Facebook Live launched in 2016, over 3.5 billion broadcasts have been sent from the platform, and over 2 billion people have watched a Facebook Live video. That is over a quarter of the world’s population!
So, what is this data telling us? It is telling us that Facebook Live is a great way to reach and engage your audience.
Along with many other social media predictions for 2020, the rise of live video will be a standout in the new year. It already gets more than six times more interaction than standard Facebook videos. Your followers enjoy it, and so does the Facebook algorithm!
You don’t need an expensive set up to start your first live stream. All you need is a mobile device and the right steps to guide you!
How to Use Facebook Live with a Business Page
- Open the Facebook app on your mobile device
- Go to your business page and tap Publish
- Tap Live Video
- Add a description of your video
- Tap the three dots icon on the top right, then tap Audience Restrictions to select the audience for your video.
- Go back and tap Start Live Video.
Setting up live video on desktop is very similar, and you can have it up in no time!
10 Tips for Using Facebook Live
Now that you’re all set up to start a live stream, here are some helpful tips and best practices to knock your live stream out of the park!
1. Plan your broadcast
Just like anything you do, it is always smart to approach it with a plan. Live videos come with a lot of variables, and you never know what’s going to happen. This is why it is important to plan out as much as you can ahead of time. Even if you have to create a script for some it!
Like any form of content, there should be a purpose to why you are doing the live stream.
Before you broadcast, take some time to think about the topic of your live stream, how you are going to present it to your audience, and why it makes the most sense to do it over Facebook Live.
Pro Tip: Prepare a list of talking points to have at your disposal during the live stream. If you have a guest on your stream it could be the difference between some really awkward moments and smooth, engaging conversation.
2. Be yourself
While many viewers on social media expect content to be very polished, live video is not one of those things. It’s very personal and raw. You don’t need to come across any other way then yourself! Facebook live videos allow you to express yourself and what your company stands for.
Many times content can come across as advertisements. That is why content like Facebook Live is refreshing because it allows you to show your brand’s personality.
3. Notify followers in advance
Let your followers know in advance that you are going live with a post to Facebook and other social media networks.
By doing this, you will build anticipation. Encourage your followers to subscribe to Live notifications so they are notified everytime you go live. All they need to do is click the follow button at the top of your Facebook Live video.
4. Check your Internet connection and equipment
Nothing makes me click off a live video faster than when I can’t hear the person speaking. Make sure you double check your equipment before going live, and make sure you have a strong internet connection. WiFi is ideal for streaming, but if that is not available then a 4G network will work well.
Pro Tip: Try setting your Facebook Live audience to “Only Me” so you can make sure your lighting and sound equipment are good to go before streaming to your entire target audience.
We recommend using an external microphone if possible. Even the built-in microphone on your headphones will do.
A tripod will also help improve your live videos because it limits the unsteadiness that can be caused by holding a camera. If you don’t have a tripod, try propping your phone up against some books or a wall.
5. Write a compelling description of your video
Your description will describe what your video is about without somebody having to click your video to find out. Like any headline, a good title will capture your audience’s attention. A bad one (or none at all) will make your audience keep scrolling.
Use your description to tell a brief story, give context to your video, and tell why it is worth watching.
6. Tag other people and your location
Take advantage of the tag options available on Facebook Live. These can be helpful to reach new viewers and build engagement.
For example, if you are having a guest on your show, make sure you tag them! Encourage your guest to share it on their social platforms as well. This way the video will show up to their followers too. Their viewers may see the guest’s name in the live stream title/description and click to watch your broadcast!
This tagging option opens you up to people who may not have originally been able to view your video.
Another way to use Facebook Live tagging is with the location tagging feature. You can personalize your posts by letting your followers know where you are. A great time to use this feature would be if you were at a conference. Tagging the location of the conference would provide your audience with more context.
7. Remember people might join part-way through
Not everyone is going to join your live stream right away. Facebook says they prioritize longer videos (3 min +) that inspire people to continue watching. For Live broadcasts, the longer you are Live, the more likely people are to discover and invite their friends on Facebook to watch the video.
Don’t be afraid to make your video a bit long. Give a great intro to your video. You don’t have to rush through to get to your main event. Take your time but keep it engaging.
Restate the main idea of your video frequently. If you are interviewing somebody don’t be afraid to say the name of your guest to let the viewers know who you’re talking to on a regular basis. By doing so, you continue to simultaneously engage the crowd while providing context for new viewers.
This further emphasizes the importance of creating an informative description and title for your video, while incorporating the tagging options you have at your disposal.
8. Engage with your audience
As with any piece of content on social media, engagement is key for Facebook Live video. Saying hello to commenters by their name, and responding to their comments will make them feel valued and a part of the show.
However, it can be tricky hosting the show, moving it along, and responding to everyone’s comments. A great way around this is dedicating someone to the comments section beforehand. This way they can answer any questions that need to be addressed, while screening for any comments that should be addressed by the host during the show.
Think about the resources you might need in advance so when the comments come in you have a list to address them quickly.
Pro Tip: To encourage engagement, pin a comment that asks viewers a question. Pinned comments can help start conversation in the comments.
9. Reuse your work
Your live video remains visible on Facebook after it ends. However, you should consider editing it down into one or two short videos that highlight key points or great moments.
You can then take those clips and post them to your other social media platforms. This will provide valuable, entertaining content that shows your viewers what to expect on your next Facebook Live broadcast. Don’t forget to encourage your followers to turn on their Live notifications so they don’t miss another live video.
10. Go live on a regular schedule
Now that you know some of the best practices regarding Facebook Live video, it will be important to get on a consistent broadcast schedule. By broadcasting on a consistent basis, your followers will start to look forward to your next video, and become true fans of your brand!
10 engaging Facebook Live video ideas
1. Holidays, trends, and special events
Jump on a current trend to create relevant content for your brand.
2. Q&A and interviews
Facebook Live provides a great platform to interview an industry leader.
3. Breaking news and announcements
Streaming news and updates can be a great way to use Facebook Live, and answer people’s questions.
4. Performances and live events
You can broadcast events like Conferences, Panels, Lectures, Concerts, Workshops, and more!
5. Go behind the scenes
Behind-the-scenes content is incredibly popular because it gives your audience a peek into the makings of the brand they love.
6. Product demos and tutorials
Be creative with this! Think about what your viewers want to see.
7. Product or campaign launches
Announcing a Facebook Live video for the launch of a new campaign or product can be a great way to build anticipation for whatever it is you plan to tell your audience.
8. Host a regularly scheduled live show
Make Facebook Live a regular part of your content strategy.
9. Collaborate with an influencer
Bringing an expert or industry professional on your show can attract viewers and bring a TON of valuable content to your show.
10. Make it work for you
There are tons of different ways to use Facebook Live. You can do a lot with very little. Maybe do segments that align with your brand, like workout Wednesday for a fitness company. Whatever you can do to have fun and engage your audience – do it!
Thanks for reading this guide to Facebook Live for business! If you haven’t broadcasted on Facebook Live, then now you have all the know-how to get it done. Enjoy yourself, and make sure you continue to stay up to date with what’s On the Radar!