The 8 Types of CTA’s You Need to be Using
There is no one-size-fits-all solution for calls-to-action (CTAs). You cannot just put “Click Here” every time you want someone to do something. Effective CTAs are more than that. It needs to be strategically placed and attractive for your viewer to want to take the next step that you want them to take. If done correctly, the CTAs will boost your sales!
I’m here to share with you the Ultimate Call To Action guide: The 8 Types of CTAs you need to be using your website.
1) Lead Generation
One of the biggest jobs that a call-to-action takes care of is generating leads. It turns a normal viewer into a potential customer. Since customers make the world go ‘round, we need to put CTAs in any spot on your website that you want your customer to act. Putting them conveniently in a place with a big percentage of new visitors is also a great idea.
2) Form Submission
Once your visitors get to your page, you will need them to do a couple more things. They need to fill out a form and submit that form with their information. If they want to be filing this out, then you are doing something right! Make sure the form is simple, easy to read, and easy to find.
3) “Read More” Button
Often times, if you have a long form post or piece of content, it is likely that you will not put the entire post on the home page. This is why a “Read More” button can be the difference between acquiring a lead and not. A great tip is to entice your readers with a hook or a short paragraph of the post so they click your “read more” call-to-action.
An added benefit of this type of CTA is that you can track its own analytics. People will not be able to just scroll and look at everything on the post, because they will have to click your “Read More” button, thus sending traffic specifically that post. The will give you a better idea on the effectiveness of your CTA.
4) Product or Service Discovery
When someone is visiting your website trying to gather new information about what your company offers, it is important to make it as easy as possible for them to do so. Your products and services are the single most important part of your business! It’s what keeps you IN business. So making sure visitors can easily check out what you do through a well placed CTA is super important.
5) Social Sharing
One way people who weren’t looking for your website FIND your website is through social sharing. This gives visitors of your page to share your content with all of their friends. These social sharing buttons give visitors a low-commitment way to interact with your brand, and possibly give you more followers and engagement in the process! However, don’t go crazy with these buttons. You don’t want them where people are giving personal information for example. These social sharing buttons make it easy to spread your content to the world, and all you have to do is make them available.
6) Lead Nurturing
If someone becomes a lead but isn’t interested in laying down the money for your products or services, don’t lose hope! This is where a certain type of CTA comes into play. Turn your leads into customers with lead nurturing. You need to entice them with a different type of offer that is more focused on your product offering than just a regular funnel marketing offer.
For example this could be providing a CTA with product demos, free trials, or free quotes.
7) Closing the Sale
Ahhhh the wonderful feeling of closing the sale is right around the corner. Once you’ve generated those leads you need to seal the deal. This type of CTA is focused strictly on sales. You want to get your potential-customers to want to buy your products or service right then and there. You can use these on your product pages, or even at the end of your blog. Sometimes customers need to do a little research before pulling the trigger and going all in for what you’re offering and you need to b e there when they are ready to make that move.
8) Event Promotion
Connecting with an audience is one thing, but getting people out to your event is another! Raise awareness for your event and drive ticket sales by using an event promotion CTA. You can put these types of CTAs anywhere. Some places may be better than other depending on your audience. For customers maybe put it on the dashboard, email, or when you offer them a receipt. Or for people that are just visiting try putting it in your blog’s sidebar. The options are endless!