What Marketers Need to Know About reddit

April 22, 2020 / by


When you think of the most popular websites in the world, does Reddit come to mind? It should! Reddit is actually the sixth most popular website in the world, and dubbed “the front page of the internet.” With so much traffic and topics regarding anything you could think of, Reddit can be a great place for marketers. 

Reddit is similar to other platforms where users can upload articles, memes, and other content. Users can vote on the post, which is then ranked by its popularity. If it gains enough traction it can make it to the front page and gain a ton of attention. 

In this blog we are going to share what you need to know about Reddit, as well as some Do’s and Don’ts. Let’s dive in!

1. Reddit is where the trends begin

Let’s start with the separate forums that the whole Reddit community calls subreddits. This is where people will post their content related to the subreddit. Each subreddit has its own set of rules and characteristics like many online forums. Posts are upvoted and downvoted by members of these communities. The more upvotes you get, the more exposure you receive. 


Many things you see on the news or even other social media sites, were originally posted to reddit days or hours before it gets to them. Whatever is trending on Reddit is way even more current then what is trending on Twitter. 

Active subreddits are packed with relevant content that you can share to other social platforms. The Reddit interface may seem kind of basic, and even clunky at times, but don’t let this deter you. Once you’ve had a good scroll, you’ll see why this is one of the most popular sites on the internet.

2. All activity is important

Whether you are engaging or just scrolling through, you should always be listening and aware of what a platform is capable. Like with any social media, you can receive a ton of negative feedback in a very public-matter. On the other hand you can be praised and be the talk of the town (well… world.) 

Additionally, there are so many subreddits that are incredibly useful that you can be a part of. Reddit’s front page doesn’t even scratch the surface as to what Reddit has to offer. These subreddits offer conversations about various industries, products, and topics. 


Dedicated subreddits have some of the most passionate people regarding that topic. They come together to share news, discuss and ask questions. Although any kind of self-promotion is vehemently looked down upon, it is a great way to hear from customers and target audiences. There is nothing stopping you from getting involved in these conversations to discuss things further.

3. You can boost your traffic… a lot!

Any quality content can make it to the front page, even a helpful blog post. Anything goes as long as it is something that people find as valuable, and not blatant self promotion. Once you make it to the front page, the sky’s the limit. 

However, don’t be disappointed if you don’t make it to the front page often or at all! By being in the reddit community, you are winning. Sharing content can help even just a couple people and increase your visibility. Additionally, you could get some great feedback. Also, by staying consistent, you’ll be increasing your authority in that forum and industry.


This picture shows how one post got 64,000 blog post views were from reddit alone.

As stated earlier, there are so many subreddits that you can find of passionate people regarding just about any subject you could think of. This may seem like an unconventional way to get views, but the statistics do not lie. Reddit can give you incredible visibility.

4. It’s hard work

It’s not easy to get in front of a massive audience. It takes work! Attempting to market on reddit is not easy. It takes a while to build an account that people trust. You’ll need to engage and add value to the communities you share work in. If you don’t then you will be downvoted, and your post just looks tacky. 

Remember, Reddit is more than just reaching a large audience. It is filled with useful and relevant content. Take advantage of “The Internet’s front page,” as you market on other social media sites. If you feel as though it would be too much work to engage in communities, then use Reddit as a trend finder. 

Do’s and Don’ts

I love a good old fashioned list. Below, you’ll find a list of some helpful tips to assist you in navigating your way through the large world of Reddit provided by Digital Summit:

Reddit Do’s:

Lurk before you leap

Spend time on Reddit reading what other redditors are saying. Visit your target subreddits. Pay attention to their rules of conduct. Feel it out before you start posting.

Learn from what redditors share & discuss

If you aren’t quite ready to dive into active participation on Reddit, the site can still be a treasure trove of information. Check out relevant subreddits to monitor brand mentions, competitor mentions and trending topics. The right subreddit can be a gold mine of blogging and keyword ideas.

Work on your karma

If you want to be accepted by the Reddit community, you need to build your karma, Reddit’s way of measuring your reputation. Your karma score can help you gain respect and trust. The best way to gain karma is to post valuable content and commentary. Think about the value you can provide to fellow redditors; valuable content and engagement helps you gain upvotes from other users to build your karma.

Share your own content sparingly

People who blatantly promote or sell are reviled by redditors. Prove your value to the community and build up your karma before sharing your brand’s content. Once you’ve established yourself as an authentic member of the community, share your content — if the subreddit allows it. Each subreddit has its own rules, so know the code of conduct before you post.

Think about experimenting with Reddit Advertising

Reddit has a self-service advertising platform. Test the waters to reach your potential clients on Reddit. Of course, this isn’t a decision to make without real consideration. Reddit, in many ways, is a wild frontier that sometimes includes content that you may not want your brand associated with.

Reddit don’ts

If you are ready to dive into Reddit, terrific! You have a potential windfall of traffic heading your way, as long as you don’t…

Don’t act like a marketer or salesperson

We can’t stress enough that Reddit is a community of like-minded individuals who want to discuss and share their ideas and opinions. They don’t want you in there promoting yourself or your business. Self promotion can cause redditors to lash out against you and potentially get you banned.

Don’t ask for upvotes or clicks

While that may not necessarily make you seem like a marketer, it will make you sound annoying and desperate. Let the value of your post speak for itself. If you wouldn’t give it an upvote, why should someone else?

Don’t post the same comment in multiple subreddits

Redditors will sniff you out and expose you for the lazy Reddit marketer you are.

Don’t assume every subreddit has the same rules

Different communities on Reddit allow/tolerate different behaviors.

Don’t ignore other redditors

Other community members like to see comments and interactions with the content they share, too. Be thoughtful and engage by commenting and voting on other people’s posts.

Don’t share content that is a promotion disguised as education or information

Before you share something to Reddit, ask yourself, “Does this help the community or does it only help my sales team if someone clicks through to buy?” Sure, you want the sale, but remember that you are interrupting redditors with your message. Make it useful to them, not just advantageous to you.

In conclusion

With all this considered, if you feel like Reddit could be the perfect platform for you – go for it! Keep in mind that Reddit is not for the faint of heart, and people can be brutally honest, or simply brutal. If you don’t have time to develop your Reddit presence, maybe it’s not going to be the best investment. However, don’t discredit it from still being a valuable tool for your marketing strategy. 

I hope these tips have helped you understand Reddit a little bit better. Be sure to check back next week for another On the Radar, or read our other blogs to keep building your business!

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